Woolies to launch WCellar showcasing wines for sale
By Philippa Larkin
Philippa Larkin
JOHANNESBURG – Retailer Woolworths said yesterday that it was proud to launch a new virtual WCellar experience – showcasing an exclusive and curated wine offer specially for Woolies customers as it grows its digital sales amid Covid-19 disruption.
Woolworths reported online sales grew by 118.8 percent, contributing 4 percent to South African sales for the 26 weeks ended December, 27, 2020.
The retailer said the pandemic and related restrictions had a dramatic impact on consumer shopping behaviour, particularly for wine consumption.
Despite the easing of restrictions, many people still preferred to enjoy a glass of wine in the safety of their homes and online wine sales have increased dramatically during this time, with Woolworths seeing double-digit online wine sales growth.
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